Advantage Business started on the ground floor with a new soap company, Appalachian Milk Soap. We had helped AMS build their corporate identity, website, print collateral, and even developed their marketing budget. However, when they decided to launch a new Kid’s Soap product line, things got interesting.
CHALLENGE
The new product line had to be attractive and engaging to the kids while still maintaining their reputation of an all-natural product. The new product line had to still point to the traditional, old fashion brand that AMS was trying to develop while still being kid friendly.
SOLUTION
What could be more old fashion yet remain kid friendly then farm animals? Advantage Business worked diligently with the customer to develop “flavors” that would be kids centric, remain all-natural, but also align with a specific farm animal’s characteristics. Alliteration was our friend with these new product name. Custom drawn graphics of the cow, pig, and rooster allowed each product to be unique but clearly identifiable as a set.
Retail packaging was created to match the packaging we had already develop for their main soap product line, but we made the entire box whimsical and child-like. All packaging was custom produced with a print/bindery company that specialized in retail packaging work. Advantage Business oversaw the testing and production of the packaging.
Whimsical but Corporate
AMS wanted all of their body products to be packaged in a manner that would not restrict them access to any retail opportunity. In order to do this, all of their products had to have UPC (Universal Product Codes). Advantage Business was instrumental in setting up an account with the Global Standards Organization, completing all the intensive paperwork, and managing the issuance of the UPCs on the proper products. It was very tedious work, but the client was able to place their product in ANY retail chain store that would have them. While they operated like a small family business, they looked like a professional corporation in the branding and packaging.
Advantage Business started on the ground floor with a new soap company, Appalachian Milk Soap. We had helped AMS build their corporate identity, website, print collateral, and even developed their marketing budget. However, when they decided to launch a new Kid’s Soap product line, things got interesting.
CHALLENGE
The new product line had to be attractive and engaging to the kids while still maintaining their reputation of an all-natural product. The new product line had to still point to the traditional, old fashion brand that AMS was trying to develop while still being kid friendly.
SOLUTION
What could be more old fashion yet remain kid friendly then farm animals? Advantage Business worked diligently with the customer to develop “flavors” that would be kids centric, remain all-natural, but also align with a specific farm animal’s characteristics. Alliteration was our friend with these new product name. Custom drawn graphics of the cow, pig, and rooster allowed each product to be unique but clearly identifiable as a set.
Retail packaging was created to match the packaging we had already develop for their main soap product line, but we made the entire box whimsical and child-like. All packaging was custom produced with a print/bindery company that specialized in retail packaging work. Advantage Business oversaw the testing and production of the packaging.
Whimsical but Corporate
AMS wanted all of their body products to be packaged in a manner that would not restrict them access to any retail opportunity. In order to do this, all of their products had to have UPC (Universal Product Codes). Advantage Business was instrumental in setting up an account with the Global Standards Organization, completing all the intensive paperwork, and managing the issuance of the UPCs on the proper products. It was very tedious work, but the client was able to place their product in ANY retail chain store that would have them. While they operated like a small family business, they looked like a professional corporation in the branding and packaging.
