This Charleston-based nonprofit was looking for a way to motivate their donor base to give to an emergency fund that helps local people who have lost their homes and property due to fire. This fund helps the families during the time insurance is still working out the details. We designed a custom, converted envelope that appears to be burned and stained by water in attempts to get the donor’s attention and open the letter from the CEO. Full color, converted envelopes prove to be a great way to increase response rate in direct mail.