In 2007, a local jewelry store, Calvin Broyles Jewelers, was celebrating their 60th anniversary. The year-long celebration culminated in an invitation-only after hours event at the primary location of the business. We were tasked with building on a theme idea they had with James Bond and the Casino Royal that had come out the year before.
We invited their top customers to join us at Casino Broyal where their custom poker chip they received was their ticket for a night of intrigue, table games, fine dining, and incredible prizes. We helped the team convert the jewelry store into a high-stakes casino with a variety of table games. Instead of money changing hands, each customer was building their chips to “purchase” great prizes or risk everything on the roulette wheel.
The ambiance was set even higher as models were hired to wear beautiful evening gowns and to display almost $100,000 of fine jewelry as they mingled with the crowds. Jay and I even dressed in suits with sunglasses, ear pieces, and concealed side arms to build even more ambiance.
The event was greatly received by the customers and is still talked about today.
Elements developed by our company were:
- Event Planning and Strategy
- Custom invitation development including die cut fold out invitation, personalized poker chip, and direct mail services
- In-store signage leading up to the event
- Character play during the event
- Marketing and cross selling material to be distributed during the event
This personally was one of our most favorite events we had ever coordinated for a client.
In 2007, a local jewelry store, Calvin Broyles Jewelers, was celebrating their 60th anniversary. The year-long celebration culminated in an invitation-only after hours event at the primary location of the business. We were tasked with building on a theme idea they had with James Bond and the Casino Royal that had come out the year before.
We invited their top customers to join us at Casino Broyal where their custom poker chip they received was their ticket for a night of intrigue, table games, fine dining, and incredible prizes. We helped the team convert the jewelry store into a high-stakes casino with a variety of table games. Instead of money changing hands, each customer was building their chips to “purchase” great prizes or risk everything on the roulette wheel.
The ambiance was set even higher as models were hired to wear beautiful evening gowns and to display almost $100,000 of fine jewelry as they mingled with the crowds. Jay and I even dressed in suits with sunglasses, ear pieces, and concealed side arms to build even more ambiance.
The event was greatly received by the customers and is still talked about today.
Elements developed by our company were:
- Event Planning and Strategy
- Custom invitation development including die cut fold out invitation, personalized poker chip, and direct mail services
- In-store signage leading up to the event
- Character play during the event
- Marketing and cross selling material to be distributed during the event
This personally was one of our most favorite events we had ever coordinated for a client.
