When a client approached us about a desire to launch a new gym during the Crossfit rage that was sweeping the country, we stepped in at the very beginning just as he was acquiring the building. Advantage Business consulted with him on the creation of the business name (Crossfit corporate had quite a few stipulations on the name choice). Once that was settled, we began designing his corporate identity.
The brand needed to be unique but clearly be connected to fitness. A bold color scheme was selected to make the name stand out on signage and apparel.
Advantage Business Handled It All
Advantage Business was contract to handle every necessity of launching the new Crossfit gym:
- Internal and External Signage
- Apparel Design and Production
- Website Design
- Print Collateral (business cards, brochures, etc)
- Google Search and SEO research
- Custom Photography and Video
The client was able to build a successful Crossfit gym with steady membership with achievements in regional competitions. As the Crossfit era passed, the client was able to sell the business and move on to other ventures.
When a client approached us about a desire to launch a new gym during the Crossfit rage that was sweeping the country, we stepped in at the very beginning just as he was acquiring the building. Advantage Business consulted with him on the creation of the business name (Crossfit corporate had quite a few stipulations on the name choice). Once that was settled, we began designing his corporate identity.
The brand needed to be unique but clearly be connected to fitness. A bold color scheme was selected to make the name stand out on signage and apparel.
Advantage Business Handled It All
Advantage Business was contract to handle every necessity of launching the new Crossfit gym:
- Internal and External Signage
- Apparel Design and Production
- Website Design
- Print Collateral (business cards, brochures, etc)
- Google Search and SEO research
- Custom Photography and Video
The client was able to build a successful Crossfit gym with steady membership with achievements in regional competitions. As the Crossfit era passed, the client was able to sell the business and move on to other ventures.
