The tradeshow circuit is always a hectic endeavor. When covering huge technical shows all across the country, display logistics, marketing materials, and staff travel all have to be managed well. One of our clients whom we have served for nearly 15 years needed us to help them with an explainer video for a new segment of their trade show booth featuring one of their products. Kanawha Scales and Systems reached out with a request to develop a video that can explain, in detail, their new Pioneer Forklift Data Management System. There were several challenges. 1) the product features physical equipment, software, and digital communication. We had to figure out how to represent that visually. 2) the video couldn’t have any audio since it will be displayed in a section of the larger booth where other products will be discussed. 3) The video had to be short enough to keep the attention of potential customers but still needed to detail the product. 4) By the way, we only had 2 weeks to get it done!
Advantage Business developed a visual theme using real product images integrated with symbolic isometric renderings to help simplify the visuals. This balance allowed to viewer to see the actual physical products used in the system but could easily discern how they were all interconnected and functioned through the simplified renderings. The isometric (3D) renderings offered a modern look and engaging visuals.
Advantage Business produced a video with a run length under 4 minutes that detailed the entire system’s work flow and presented the key benefits of the system. Using online proofing software, the team at KSS was able to comment with changes and suggestions directly onto the video timeline while being in 2 different office locations. This proofing software allowed changes to be suggested and implemented quickly.
The project was finished on time and within budget. This video not only served its initial purpose for the specific trade show but also has an extended shelf life and can be used on their website or sent via links embedded in email to potential customers.
Need an explainer video for your product or service? Reach out today for a no obligation consultation and we can discuss how we can help.
The tradeshow circuit is always a hectic endeavor. When covering huge technical shows all across the country, display logistics, marketing materials, and staff travel all have to be managed well. One of our clients whom we have served for nearly 15 years needed us to help them with an explainer video for a new segment of their trade show booth featuring one of their products. Kanawha Scales and Systems reached out with a request to develop a video that can explain, in detail, their new Pioneer Forklift Data Management System. There were several challenges. 1) the product features physical equipment, software, and digital communication. We had to figure out how to represent that visually. 2) the video couldn’t have any audio since it will be displayed in a section of the larger booth where other products will be discussed. 3) The video had to be short enough to keep the attention of potential customers but still needed to detail the product. 4) By the way, we only had 2 weeks to get it done!
Advantage Business developed a visual theme using real product images integrated with symbolic isometric renderings to help simplify the visuals. This balance allowed to viewer to see the actual physical products used in the system but could easily discern how they were all interconnected and functioned through the simplified renderings. The isometric (3D) renderings offered a modern look and engaging visuals.
Advantage Business produced a video with a run length under 4 minutes that detailed the entire system’s work flow and presented the key benefits of the system. Using online proofing software, the team at KSS was able to comment with changes and suggestions directly onto the video timeline while being in 2 different office locations. This proofing software allowed changes to be suggested and implemented quickly.
The project was finished on time and within budget. This video not only served its initial purpose for the specific trade show but also has an extended shelf life and can be used on their website or sent via links embedded in email to potential customers.
Need an explainer video for your product or service? Reach out today for a no obligation consultation and we can discuss how we can help.
